Welcome to my new website integrating blog & social media!
I will talk with you in this blog about:
- global and intercultural leadership
- business innovation and creativity
- ethnography for organizational development
- virtual cooperation and management 2.0
- international people development and talent management
You will also occasionally read posts by invited guest authors. And I will, of course, integrate links to other sites, blogs, tweets relevant to the above and other exciting topics.
In this first post I will share some of the stories behind the development of this blog:
Last summer I started following an exciting discussion in the media on the future of marketing and communication, particularly pronounced by Amir Kassaei calling for “creative business consulting". Reading some more on marketing and web 2.0., I particularly liked Jeff Swystun's YP Edition on "Adopting a Professional Services Mindset". Referring to Peter Drucker and Philip Kotler, he made me understand how we need to translate our “professional services mindset” and successful ways of immediate communication with our clients coherently to our digital communication: "Knowledge is the product and knowledge (shared) is powerful". Many thanks here to the Doyle Dane Bernbach Group.
As always in life, coincidences abound, networks boost ideas, and friendships nourish us. One summer evening last August, I met my friend Mike Swain at the café. We talked about movies and marketing, and social media… He told about how his webpage, kino-zeit.de, a movie portal, continuously changes and grows, and how he started using twitter last May …
I had opened my twitter account since the attacks in Mumbai in November 2008, when Dina Mehta, an Indian blogger, ethnographer and business consultant, helped twitter outpace CNN. That was outstanding, I thought. But honestly, I did not quite know what I wanted with twitter.
Now, in summer 2009, Mike tuned my ears to twitter:
- how to find people who write valuable tweets
- how to build your own community of followers
- how to manage the information
Mike recommended Jennifer Moss, a wonderful web designer, who created the present design. The wordpress template Thesis provides optimal comfort in site and content management. Justus Leendertz took charge of the technical realizations.
Through all this, I have finally come up with this present site which meets my needs for interaction with clients, colleagues and other people.
Now the blog can develop. I am looking forward to our talks.
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